In just minutes, a software company can share a story with a video that connects with their audience, agitates a pain point, and showcases their software solution. The same oxytocin released in the brains of our ancestors around a fire is released in our brains when we watch a high-quality video advertisement. Human beings are wired to connect with stories. Video provides an immersive experience that written content will never match up against. Blogs and written content are a must, the bread-and-butter of content marketing that every business worth their salt must do well.īut video is special. Sure, blogs are a great way to tell people how knowledgeable you are, explain why your software is important, and offer advice relating to using it. Yes, it’s entertaining, but it’s entertainment with a purpose - and that’s what your software company can take advantage of with video marketing. People turn to video for education, inspiration, and immersion into something they want to be part of. This medium has evolved to become a fundamental part of the average person’s life, and not just for entertainment’s sake. 92% of people watching a video will share it with others.72% of customers would rather learn about a product or service via video.Mobile video consumption rises by 100% each year.If you’ve ever started watching an interesting YouTube video, only to find yourself deep down a space-doco tunnel an hour later, you’ll know what I mean. Video marketing isn’t just engaging, it’s addictive. It’s results-driven, it’s contextualized with real-world examples, and it’s hot off the press. This is a deep-dive into winning methods to show you how to market software solutions. If you’re looking to spice up your strategy and know how to market software like a pro, we’ve got some gold for you. It’s about trying new things, discovering what else is out there, and not letting yourself become stagnant or comfortable with whatever’s easy and familiar. When it comes to driving revenue with software marketing, you’ve got to keep up with what’s hot and keep your marketing campaigns moving. Getting a bit tired, aren’t they? Not getting the results they used to, right? Those same old ad campaigns and content updates. We’ve seen what you've been doing lately.
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